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Dr. Philip Kotler Value-Based Marketing

Marketing Through Difficult Times

Best-Practicesof Companies That Found Ways to Prosper
In The Great Recession


Single-user license: $395

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The Great Recession presented many marketing executives with the most challenging macro environment of their careers.  To gauge the impact on their marketing decisions, and to understand the practices of firms that performed well in spite of the difficult economic environment, Kotler Marketing Group surveyed the marketing leadership of 190 Fortune 1000 companies.

This report presents the results of the study, conducted in 2010 through 2011. 

The study offers a prescription for companies seeking to guide their marketing investment and decision-making during difficult times.

View the Executive Summary, Table of Contents and List of Figures.


Title: Marketing Through Difficult Times

Publication Date: June 2012

Length: 36 pages

Geographic Coverage: North America

Pricing: $395 for single-user license



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