Marketing Through Difficult Times
Best-Practicesof Companies That Found Ways to Prosper
In The Great Recession
The Great Recession presented many marketing executives with the
most challenging macro environment of their careers. To gauge the
impact on their marketing decisions, and to understand the practices of
firms that performed well in spite of the difficult economic
environment, Kotler Marketing Group surveyed the marketing leadership
of 190 Fortune 1000 companies.
This report presents the results of the study, conducted in 2010 through 2011.
study offers a prescription for companies seeking to guide their
marketing investment and decision-making during difficult times.
the Executive Summary, Table of Contents and List of Figures.
Title: Marketing Through Difficult Times
Publication Date: June 2012
Length: 36 pages
Geographic Coverage: North America
Pricing: $395 for single-user