Mapping Marketing Competencies
today want to apply more business discipline to developing and
evaluating their marketing personnel. In response we offer clients
a proven process for defining marketing competencies
customized to their business and organizational needs.
Click here to read more about the methodology behind our Competency Management & Skill Building System. (pdf download)
with a well-defined set of marketing competencies, companies and
individual employees are able to guide decision-making in the following
Performance: What are the specific skills that marketing personnel need
to be successful? How do these skills vary across businesses, job
functions and grade levels?
- Career Development: What marketing skills do individuals need to master to advance their careers?
- Recruitment & Selection: What marketing skills and experiences should potential employees exhibit?
- Succession Planning: What is the right progression of responsibilities and skills within an organization?
Ultimately, an effective set of competencies offers individual
contributors and managers a roadmap of where people are going in the
To learn more about how we can help your organization develop and
implement a customized set of marketing competencies and skills,