Sales Process Assessment

It is now more critical than ever for automotive and heavy-duty suppliers to demonstrate and defend the value of their components and services. Yet many are hindered by sales-process and organizational issues. To help address these issues, Kotler Marketing Group offers a first-of-its kind assessment program. We draw upon best-practice research with hundreds of Tier I, Tier II, and Tier III suppliers. Conducted in partnership with leading supplier trade organizations, this research provides detailed data on a range of key factors affecting sales performance. These include:

• Sales organization structure and controls;
• Sales engagement breadth and scope;
• Sales collateral and tools;
• Sales skills and training.

Each client's practices are compared to similar companies involved in our research. In addition, Kotler Marketing consultants work closely with your sales team to understand your unique internal and external challenges. We use this context, combined with our 20 years of industry experience, to interpret the benchmark findings and develop custom recommendations for improving your pricing strength in this very challenging sales environment.

To learn more contact our Automotive Practice.