Clients Philip Kotler Milton Kotler The Kotler Team Contact Us
Marketing Training Organizational  Development Defending Price™ Sales Training B2B Sales Tools Value-Based Marketing
Auto & Commercial  Aerospace Financial Services Healthcare Life Sciences IT & Telecom
Dr. Philip Kotler Value-Based Marketing

When Do Web/Video-Conferencing Reduce Travel Spend? 

An Enterprise Best-Practice Study


Single-user license: $495

Buy One Now

  Enterprise license: $895

Buy One Now


To understand which factors drive the realization of travel savings following conferencing deployments, the study surveyed more than 200 corporate travel managers from across the globe.  It looked at more than 20 company characteristics including managerial practices, which conferencing technologies they deployed, and company demographics (size, region, etc.).  The study found that the biggest impacts came from factors well within managerial control, and the analysis focuses on these areas.  

The research also provides an update on the penetration of various conferencing technologes, with comparisons to a similar study conducted in 2009.  

View the Executive Summary, Table of Contents and List of Figures.


Conducted in partnership with the Association of Corporate Travel Executives (ACTE). ACTE's membership consists of senior travel industry executives from 82 countries representing the €463 billion business travel industry. ACTE members serve more than 12 million business travelers worldwide.  


Title: When Do Web/Video-Conferencing Reduce Travel Spend?

Publication Date: May 2012

Length: 31 pages

Geographic Coverage: North America, EMEA, and APAC

Pricing: $495 for single-user license; $895 for site license.



Untitled Document

             Copyright © 2001-2019 Kotler Marketing Group, Inc. All rights Reserved.

homepageContact usTerms of Use