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Dr. Philip Kotler Value-Based Marketing

Healthcare Industry

Suppliers to the healthcare industry face a challenging sales environment. Providers (IDNs, hospitals, surgery centers, etc.) are struggling to contain costs while simultaneously improving the quality of care they deliver. 

Healthcare reform and the shift to new payment models means  pressure on provider margins. Purchasing decisions increasingly are being shifted away from physicians to non-clinical personnel such as purchasing and materials managers...

…all of which creates intense pricing pressure.

Kotlerl Marketing Group specializes in helping healthcare industry suppliers get credit for the value they deliver. Our approach is rooted in decades of practical experience. Our clients’ results speak for themselves.

We offer:



Selling Value to Hospitals and IDNs


“Kotler’s approach thoroughly quantifies the value of different benefits we promote. The ability to do so puts us in a much stronger negotiating position.”
                     - Bernard Girard, Business
                       Development Manager, GE Healthcare

“Very worthwhile. With the benefit of Kotler’s tools and training, we’re able to do a better job of defending our price!”
                     - Hanjoon Ryu, SVP, Point of Care
                       Business, Siemens Medical Solutions

“Very industry-focused. The instructors clearly understand the challenges we face”
                     - Doug Carrara,
                       Dir., Value Sales & Outcomes, BD


Defending Price    
      Learn about our unique and highly-acclaimed sales training program for companies that sell into the healthcare industry.

To learn more contact our Healthcare Practice.


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