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Dr. Philip Kotler Value-Based Marketing

B2B Sales Tools

Kotler Marketing Group specializes in helping B2B suppliers - from startups to the Global 1000 - build compelling, value-based sales tools for their products & services. Our value calculators, case studies and white papers help clients to:

  • Defend their pricing, and
  • Accelerate sales.

We have a decade of real-world experience developing custom value calculators. Our proven methodology delivers sales tools that are:

  • Compelling: from our research with enterprise buyers we know what they want most from a vendor business case – hard data. Our data-driven development process builds in credibility from start to finish.

  • Strategic: our “benefits matrix” methodology starts with your segmentation, targeting, and positioning work to-date. We then quickly identify, clarify, and quantify your differentiated value to target customers.

  • Usable: the most sophisticated sales tool is worthless if it’s too complicated for your sales people to use. Our proprietary programming toolkit lets us quickly add usability features such as contextual help, ease of configuration, and dynamic output reports in MS Word


case studies

Accelerating the Sales Cycle for Unified Communications

Selling Value to Community-Based Bank


"Kotler created a custom designed ROI sales tool that has allowed my team to show prospects real business value in our product solutions. This capability has clearly separated us from our competition.“
                    - Fran Kester, SVP Sales, Fidelity National
                      Information Services, IFS Division

“Very worthwhile. With the benefit of Kotler’s tools and training, we’re able to do a better job of defending our price!”
                     - Hanjoon Ryu, SVP, Point of Care
                       Business, Siemens

sales demo

Medical Device Sales Tool, "HAC Financial Impact Calculator" - quantifies value of reducing infections

Demo of ROI Sales Tool for IP Telephony


At the end of the day we judge our success by our clients' successes. We take great pride that they have used
our sales tools to generate over $100 million in incremental revenue. Our successes span all of the B2B
industries we serve: enterprise hardware and software, telecommunications, automotive, financial services,
and life sciences.

Check out the new Medical Device Sales Tool, "HAC Financial Impact Calculator"; this tool quantifies the value of reducing infections.


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