Defending Price™ for
Automotive Suppliers
Suppliers
to the automotive and commercial industry have enjoyed a period of
unprecedented pricing power. Supply-chain disruptions associated with
the COVID-19 pandemic have allowed some suppliers to raise prices by as
much as 100% in the past 12 months alone.
However,
purchasing teams will try+ to roll back these increases at the
first opportunity, making 2022 likely to be a contentious
negotiating environment for players at all levels of the supply chain.
To help suppliers defend their pricing and value propositions, we are making our popular training program, ”Defending Price in the Automotive Industry” available in a virtual delivery format. Click below to dowload the full program brochure (pdf).
Our approach and deep industry experience help suppliers – from
Tier I and Tier II players to raw materials producers – shift the
discussion away from "price" and get credit for the value they deliver.
To learn more about what we offer and how we
can help, contact
us.
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Suppliers from
North America, Europe, Africa, and Asia Pacific :
- 96 of the top 100 suppliers in North
America
- 94 of the top 100 suppliers in EAME
- 7 of the top 10 suppliers in Japan
- Over 600 suppliers in total
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Suppliers that
have invested in the Defending Price training are able to negotiate
more effectively. They are able to:
- Discount less often then their peers
- Realize higher gross margins
- Pass 75-99% of their raw material cost
increases on to their customers
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"Worthwhile at
twice the price."
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Brad Murphy, Director,
Business Development
GKN Driveline
"Solid industry
examples. Digs deeper than most 'Value-based Selling' training. Gets
into the nuts and bolts of how to really do it."
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Louis J. Bogart, VP Sales & Marketing
Borg Warner Torq Transfer Systems
"Interesting; good
exercises & many examples of how various suppliers have handled
difficult negotiations."
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Claudio Magnano, Sales Manager, Lear
"This seminar
provides a systematic approach. The software tool, exercises, and tips
are down-to-earth and ready to use!"
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Dominique Burgeff, Sales Manager
Saint-Gobain
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