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Marketing & Sales Training Defending Price™ Sales Training B2B Sales Tools

Automotive Aerospace Financial Services Healthcare Life Sciences Technology

Dr. Philip Kotler Value-Based Marketing

Healthcare Industry

Suppliers to the healthcare industry face a challenging sales environment. Providers (including IDNs, hospitals, surgery centers, etc.) are struggling to contain costs and improve the quality of care they deliver. Purchasing decisions increasingly are being shifted away from physicians to non-clinical personnel such as materials managers.

…all of which creates intense pricing pressure

Kotler Marketing Group specializes in helping healthcare industry suppliers get credit for the value they deliver. Our approach is rooted in decades of practical experience. Our clients’ results speak for themselves.

We offer:

Sales Training Marketing Training B2B Sales Tools

Selling Value to Hospitals and IDNs

“Kotler’s approach thoroughly quantifies the value of different benefits we promote. The ability to do so puts us in a much stronger negotiating position.”
- Bernard Girard, Business
Development Manager, GE Healthcare

“Very worthwhile. With the benefit of Kotler’s tools and training, we’re able to do a better job of defending our price!”
- Hanjoon Ryu, VP of Corporate
Marketing, Dade Behring

Learn about our unique and highly acclaimed sales training program for companies that sell into the Healthcare industry.

To learn more contact our Healthcare Practice.

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