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Dr. Philip Kotler Value-Based Marketing
 

Dr. Philip Kotler

 

 

 

 

 

 

 

 

 

 

Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."

Publications

Dr. Kotler is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing. A list of books by Dr. Kotler is available here.

In addition, Dr. Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan management Review, Business Horizons, California Management Review, and the Journal of Marketing.

Speaking & Consulting

Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. Upcoming speaking locations are listed here.

He participates in KMG client projects and has consulted to many major U.S. and foreign companies - including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola - in the areas of marketing strategy and planning, marketing organization, and international marketing.

Dr. Kotler’s Answers to Marketing FAQ's

Over the years, readers have submitted questions to Dr. Kotler on a wide range of marketing topics, issues, and trends. We are pleased to make available a compilation of Dr. Kotler’s responses to these questions. The marketing FAQs and Dr. Kotler’s answers are available here.

To inquire about Dr. Kotler’s schedule and availability, contact us.


 

 

 
 
 
   
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