B2B Sales Tools
Kotler Marketing Group specializes in helping B2B suppliers - from startups to the Global 1000 - build compelling, value-based sales tools for their products & services. Our value calculators, case studies and white papers help clients to:
- Defend their pricing, and
- Accelerate sales.
We have a decade of real-world experience developing custom value calculators. Our proven methodology delivers sales tools that are:
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Compelling: from our research with enterprise buyers we know what they want most from a vendor business case – hard data. Our data-driven development process builds in credibility from start to finish.
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Strategic: our “benefits matrix” methodology starts with your segmentation, targeting, and positioning work to-date. We then quickly identify, clarify, and quantify your differentiated value to target customers.
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Usable: the most sophisticated sales tool is worthless if it’s too complicated for your sales people to use. Our proprietary programming toolkit lets us quickly add usability features such as contextual help, ease of configuration, and dynamic output reports in MS Word
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