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Marketing & Sales Training Defending Price™ Sales Training B2B Sales Tools

Automotive Aerospace Financial Services Healthcare Life Sciences Technology

Dr. Philip Kotler Value-Based Marketing

Technology Industry

Suppliers of IT and telecom products and services face growing sales challenges, including:

Emergence of professional purchasing departments
Perceived product/service parity among buyers
Industry consolidation
IT and telecom buyers being forced to do more with less

…all of which delays sales cycles and creates intense pricing pressure.

Kotler Marketing Group specializes in helping technology suppliers -- from start-ups to Fortune 100 companies – to accelerate sales while defending price, by getting credit for the value they deliver. Our approach is rooted in decades of practical experience. Our clients’ results speak for themselves.

We offer:

Sales Training Marketing Training B2B Sales Tools

Accelerating the sales cycle for unified communication

“Kotler's business case methodology, formulated by a real understanding of the way customers view investment decisions, provides valuable insight on this critical subject.”
                    - Sales Executive, Financial Sector Sales,
                      British Telecom

"Kotler created a custom designed ROI sales tool that has allowed my team to show prospects real business value in our product solutions. This capability has clearly separated us from our competition.“
- Fran Kester, SVP Sales, Fidelity National
Information Services, IFS Division

Learn about our unique and highly acclaimed sales training program for technology suppliers to various industries. We offer special
modules for technology vendors, featuring topics such as selling the value of high availability and security solutions.

To learn more contact our Technology Practice.

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