Marketing Organization Development
Mapping Marketing Competencies
companies look to apply more business discipline to developing their
marketing personnel, having a well-defined set of marketing
competencies is critical. It allows the firm and its individual
employees’ to guide decision-making in areas such as performance
evaluation, career development, recruitment and selection, and
Kotler Marketing offers clients a
proven process for defining marketing competencies customized to their
business and organizational needs.
For more on what
marketing competencies are, their role in developing a
high-performance marketing organization, and how we help our clients in
this area, click here.
Kotler once said, “Marketing is a learning game.” Indeed, marketing
initiatives are only as effective as the people who implement them.
That is why training is critical. For more on Kotler Marketing’s
approach to training click here.
Assessing the Marketing Process
Companies whose culture is driven by engineering and/or sales often
face a challenge in becoming more customer-focused. As the first step
in this transition we recommend undertaking a marketing audit. The goal
is to assess the effectiveness of a company's marketing function and
processes, and provide recommendations for improvement.