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Dr. Philip Kotler Value-Based Marketing
 

Automotive & Commercial Industry

Suppliers to the automotive and heavy duty industries find themselves negotiating in a contentious environment and are faced with a number of challenges:

  • Professional Purchasing - disciplined, with a game plan 
  • Historically low volumes for many models
  • Push to low cost countries
  • Perceived product/service parity
  • Purchasing initiatives to de-content the vehicle
  • Rising raw material costs

…all of which creates intense pricing pressure.

Our Automotive Practice helps suppliers – from Tier I and Tier II players to raw materials producers – get credit for the value they deliver. Our approach is rooted in decades of practical experience. Our clients’ results speak for themselves.

We offer:

Sales Training               Marketing Training              B2B Sales Tools


 

     
Winning a Premium Price for Fuel Systems

“Not only were we able to defend our pricing – we improved it. We negotiated a premium of $3.7 million from one OEM on a single program.”
                      -Supplier of catalyst technology

"Kotler Marketing Group provided Michelin with a training product that is relevant to our product category and our culture. The feedback from over 250 employees and their managers has been very positive."
                      - Director of Marketing & Sales Training,
                        Michelin

"This seminar provides a systematic approach. The software tool, exercises, and tips are down-to-earth and ready to use!"
                      - Dominique Burgeff, Sales Manager,
                        Saint-Gobain

Dates and Locations

   
 
 

Defending Price    
      Learn about our unique and highly acclaimed sales training program for automotive suppliers.

To learn more contact our Automotive Practice.

 

 
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