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Auto & Heavy Duty Aerospace Financial Services Healthcare Life Sciences Technology

Dr. Philip Kotler Value-Based Marketing

Automotive/Heavy Duty Industry

Suppliers to the automotive and heavy duty industries find themselves negotiating in a contentious environment and are faced with a number of challenges:

Professional Purchasing - disciplined, with a game plan
Purchasing initiatives to de-content the vehicle
Declining volumes for many models
Stagnant markets & OEM market shares
Perceived product/service parity
Push to low cost countries

…all of which creates intense pricing pressure.

Our Automotive Practice helps suppliers – from Tier I and Tier II players to raw materials producers – get credit for the value they deliver. Our approach is rooted in decades of practical experience. Our clients’ results speak for themselves.

We offer:

Sales Training Marketing Training B2B Sales Tools

Sales Process Assessment

To learn more contact our Automotive Practice.

Best Practices in the Global Automotive Supplier Industry

Winning a Premium Price for Fuel Systems

“Not only were we able to defend our pricing – we improved it. We negotiated a premium of $3.7 million from one OEM on a single program.”
-Supplier of catalyst technology

"Kotler Marketing Group provided Michelin with a training product that is relevant to our product category and our culture. The feedback from over 250 employees and their managers has been very positive."
- Director of Marketing & Sales Training,
Michelin

"This seminar provides a systematic approach. The software tool, exercises, and tips are down-to-earth and ready to use!"
- Dominique Burgeff, Sales Manager,
Saint-Gobain

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