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Upcoming Defending Price™ Programs – Automotive & Heavy Duty

Suppliers to the automotive and heavy duty industries face a challenging sales environment. That’s why we are pleased to announce the following public seminars, designed to equip you with skills and sales tools that will enable you to defend the value of your products and services and resist customers' demands for lower prices.

DATE	LOCATION	FEE
June 10	Torino, Italy	€1,150
June 11	Dusseldorf, Germany	€1,150
June 12	Stuttgart, Germany	€1,150
June 13	Graz, Austria	€1,150
July 9	Detroit, MI, USA	$1,250
July 22	Detroit, MI, USA	$1,250

Click here to download a brochure and registration information.

This training program can also be conducted on-site at your facility.

To learn more about what we offer and how we can help, contact us.

Suppliers from North America, Europe, Africa, and Asia Pacific :

84 of the top 100 suppliers in North America
77 of the top 100 suppliers in EAME
7 of the top 10 suppliers in Japan

“Not only were we able to defend our pricing – we improved it. We negotiated a premium of $3.7 million from one OEM on a single program.”
- Supplier of catalyst technology to
the automotive industry

"Kotler Marketing Group provided Michelin with a training product that is relevant to our product category and our culture. The feedback from over 250 employees and their managers has been very positive."
- Director of Marketing & Sales Training,
Michelin

"Very relevant and stimulating!"
- Peter Czapka, President, Multimatic

"Interesting; good exercises & many examples of how various suppliers have handled difficult negotiations."
- Claudio Magnano, Sales Manager, Lear

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