Upcoming Defending Price™ Programs – Automotive & Commercial Vehicle

Suppliers to the automotive and commercial vehicle industries face a challenging sales environment. Defending Price training equips you with proven skills and tools for defending the value of your products and services. View full program brochure (pdf)...

To register for one of our 2016 programs, please click on the location that you would like to attend. 

9 November, 2016Frankfurt, Germany1,350Register...
November 11, 2016Auburn Hills, MI$1,350Register...

This training program can also be conducted on-site at your facility. To learn more about what we offer and how we can help, contact us.


who attended

Suppliers from North America, Europe, Africa, and Asia Pacific :

  • 84 of the top 100 suppliers in North America
  • 77 of the top 100 suppliers in EAME
  • 7 of the top 10 suppliers in Japan
  • Over 600 suppliers in total
who attended

Suppliers that have invested in the Defending Price training are able to negotiate more effectively. They are able to:

  • Discount less often then their peers
  • Realize higher gross margins
  • Pass 75-99% of their raw material cost increases on to their customers
who attended

"Worthwhile at twice the price."
                    - Brad Murphy, Director,
                      Business Development
                      GKN Driveline

"Solid industry examples. Digs deeper than most 'Value-based Selling' training. Gets into the nuts and bolts of how to really do it."
                    - Louis J. Bogart, VP Sales & Marketing
                      Borg Warner Torq Transfer Systems

"Interesting; good exercises & many examples of how various suppliers have handled difficult negotiations."
                    - Claudio Magnano, Sales Manager, Lear

"This seminar provides a systematic approach. The software tool, exercises, and tips are down-to-earth and ready to use!"
                    - Dominique Burgeff, Sales Manager




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