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Dr. Philip Kotler Value-Based Marketing

Books by Dr. Philip Kotler

Dr. Philip Kotler has authored or co-authored dozens of leading books on marketing.
The list below features some of his most recent and popular titles.

Market Your Way to Growth

Market Your Way to Growth: 8 Ways to Win


Marketing 3.0: From Products to Customers to the Human Spirit


Chaotics: The Business of Managing and Marketing in the Age of Turbulence


Marketing Management (13th Edition)


Principles of Marketing (13th Edition)


Ten Deadly Marketing Sins: Signs and Solutions


According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions


B2B Brand Management


Marketing Professional Services - Revised


Marketing Moves: A New Approach to Profits, Growth & Renewal


Lateral Marketing: New Techniques for Finding Breakthrough Ideas


The Marketing of Nations


Building Global Biobrands : Taking Biotechnology to Market


High Visibility: Transforming Your Personal and Professional Brand





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