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Dr. Philip Kotler Value-Based Marketing
 

Books by Dr. Philip Kotler

Dr. Philip Kotler has authored or co-authored dozens of leading books on marketing.
The list below features some of his most recent and popular titles.

  winning at innovation

Winning at Innovation: The A-to-F Model

     
 
Book Cover: Marketing 3.0
     
 
Book cover - Up and Out of Poverty
     
  chaotics

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

     
  Marketing Mgmt

Marketing Management (12th Edition) (Marketing Management)

     
 

Principles of Marketing, 12th Edition

     
 

Ten Deadly Marketing Sins: Signs and Solutions

     
 

According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions

     
 

B2B Brand Management

     
 

Marketing Professional Services - Revised

     
 

Marketing Moves: A New Approach to Profits, Growth & Renewal

     
 

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

     
 

The MARKETING OF NATIONS

     
 

Building Global Biobrands : Taking Biotechnology to Market

     
 

High Visibility: Transforming Your Personal and Professional Brand

     

 

 

 

 
 
 
   
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