Dr. Philip Kotler has authored or co-authored dozens of leading books on marketing. The list below features some of his most recent and popular titles.
Marketing Management (12th Edition) (Marketing Management)
Principles of Marketing, 12th Edition
Ten Deadly Marketing Sins: Signs and Solutions
According To Kotler: The World's Foremost Authority On Marketing Answers Your Questions
B2B Brand Management
Marketing Professional Services - Revised
Marketing Moves: A New Approach to Profits, Growth & Renewal
Lateral Marketing: New Techniques for Finding Breakthrough Ideas
The MARKETING OF NATIONS
Building Global Biobrands : Taking Biotechnology to Market
High Visibility: Transforming Your Personal and Professional Brand
