Upcoming Defending Price™ Programs

Life-Science Industry 

Increasingly, buying decisions in the life science market are based on low price. Learn how successful suppliers are responding and getting paid for the real value of their innovative products, services and solutions. 

Led by industry veterans with decades of experience,  Defending Price trainings equip you with proven sales strategies, skills and tools.
View full program brochure (pdf)

To register for one of our Summer 2013 programs, please click on the location that you would like to attend. 

 July 30, 2013 Boston, MA $1,250 Register...
 November 12, 2013San Diego, CA$1,250 Register...

Defending Price™ training sessions can also be conducted on-site at your facility.  To learn more about what we offer and how we can help, contact us.


Selling Technology Solutions to Pharmas & Biotechs

“Kotler's training and tools are critical to the success of any organization in a competitve environment with extreme pricing pressure.“
                    - Lisa Miller, VP-Academic,
                      Fisher Scientific

“Kotler provides a thorough approach to quantify the value of the benefits we promote. The ability to do so puts us in a much stronger negotiating position.“
                    - Bernard Girard, Bus. Dev.  Manager,
                      GE Life Sciences

“A very good program - I’ve come away with knowledge I can apply directly.“
                    - Kelly Johnson, Marketing Manager,
                      Waters Corporation

“Kotler’s explanation of the business case building process is very helpful at identifying critical success factors.”
                    - Ajay Asthana, Senior Business Analyst,
                      IBM Life Science

"I look forward to using the softwareI received with customers."

                    - Rhonda Stacy-Coyle, Global Accounts Mgr





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