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Defending Price™

Commercial-Vehicle Industry Session

Suppliers to the commercial vehicle industry continue to face a challenging sales environment. That’s why the HDMA is pleased to partner with Kotler Marketing Group to offer this popular program once again. Delivered by an industry veteran, this workshop equips you with skills and sales tools to defend the value of your products and services, and resist customer demands for lower prices.

If you are planning to attend the HDMA's Heavy Duty Dialogue in Las Vegas on January 17, come a day earlier and benefit from this valuable and practical program.

Click here to register online.

Or click here to download the program brochure.

DATE	LOCATION	MEMBER FEE	NON-MEMBER FEE
January 16, 2011	Las Vegas, NV	$1,100	$1,250

This training program can also be conducted on-site at your facility.

To learn more contact Kotler Marketing Group.


	Automotive and Commercial Vehicle Suppliers from North America, Europe, Africa, and Asia Pacific : 84 of the top 100 suppliers in North America 77 of the top 100 suppliers in EAME 7 of the top 10 suppliers in Japan

	Suppliers that invest in Defending Price training have been shown to negotiate more effectively. Winning price premiums 50% more often than industry peers Discounting less often Successfully passing more raw material cost increases on to customers.

	"Solid industry examples. Digs deeper than most 'Value-based Selling' training. Gets into the nuts and bolts of how to really do it." - Louis J. Bogart, VP Sales & Marketing Borg Warner Torq Transfer Systems “Covers critical topics to all suppliers that find themselves in difficult positions trying to defend their price. I wish I would have had this structured information sooner.” - Mark McCollough, Director, Bendix Commercial Vehicle Systems “Suppliers need to prepare the analysis this course teaches before coming to meetings.” - Scott Murphy, Purchasing Manager, Volvo Trucks "A very well laid out course. I am taking the tools and this disciplined process back to work tomorrow." - Jerry Tuttle, Sales Manager ITW